If you’re living in Denmark as an expat, you’ve probably already fallen in love with the clean streets, cozy cafés, and strong sense of balance in daily life. But if you’re also trying to run a business from here, you might have noticed something else too — hiring local staff can be really expensive.
And not just a little. Between salaries, social contributions, and administrative red tape, building a team in Denmark isn’t always ideal, especially if you’re just getting started or working solo.
That’s why more and more expats in Denmark are choosing a smarter route: running their business with remote talent.
Why Outsourcing Just Makes Sense in Denmark
Let’s look at the reality: Denmark is consistently ranked as one of the most expensive countries in the world. So if you’re launching a startup, managing an online store, or trying to grow a service-based business, your budget can vanish fast when hiring locally.
Luckily, the world has changed. These days, you can work with skilled professionals across the globe — often at a fraction of the cost of hiring in Denmark.
Remote workers aren’t just a “cheap alternative.” They’re experienced, flexible, and often more specialized than generalists you might find nearby.
What Kind of Roles Can You Outsource?
Pretty much any job that doesn’t require someone to be physically present can be outsourced. And for digital businesses, that opens the door to a lot of opportunities.
Some of the most commonly outsourced roles among expats include:
- App Developers – Whether you’re building the next big thing or just need a basic app, remote developers can bring your idea to life.
- Fullstack Developers – For those who want someone to handle both the frontend and backend of a website or system.
- WordPress & WooCommerce Developers – Perfect if you’re running your own blog, business site, or webshop.
- Shopify & Prestashop Developers – Ideal for ecommerce entrepreneurs who need technical help without hiring in-house.
- Marketing Managers – To oversee campaigns, content, and overall brand strategy.
- SEO Experts – Who can help you rank better on Google and attract organic traffic from day one.
- Software Developers – For more complex systems or platform development.
Many outsourcing companies, such as Move Marketing, help match expats and small businesses with trusted professionals in these roles. Whether you need help full-time, part-time, or just for a specific project, it’s more flexible than traditional hiring.
How Do You Actually Manage a Remote Team?
It’s a common concern: “What if they don’t do the work?” or “How do I keep track of everything?”
The good news? Remote work tools are better than ever.
Here’s what most small business owners use to manage their team from Denmark:
- Slack or WhatsApp – For daily check-ins and quick messages.
- Trello, ClickUp, or Asana – To track tasks, deadlines, and who’s doing what.
- Google Drive or Notion – For shared files, documentation, and planning.
- Zoom or Google Meet – For weekly or monthly catch-up calls.
The key is to set expectations clearly from the start. Good remote workers thrive on clear goals, structured communication, and regular feedback. If you treat them like a trusted team member instead of a “task-doer,” you’ll see better results.
Real Talk: What About Quality?
One of the biggest myths about outsourcing is that quality suffers. But the truth is, it all comes down to where and how you hire.
Yes, if you look for the cheapest freelancer on a random website, you might get burned. But if you work with professionals who are part of a vetted network or who come recommended by others, the experience is completely different.
In fact, many remote workers specialize in exactly what you need. Want someone who knows WordPress and SEO? There are people who live and breathe that stuff. Need a Shopify expert who can help you scale your store? You’re covered.
Platforms and services exist to make these connections smoother, and the results often speak for themselves.
What Does It Cost?
Let’s do a simple comparison:
- Hiring a full-time developer in Denmark might cost DKK 50,000–60,000 per month (plus benefits, taxes, and vacation).
- Hiring a skilled remote developer from Thailand, Eastern Europe, or the Philippines could cost between DKK 10,000–20,000 per month — sometimes less for part-time work.
That’s not just saving money — that’s giving your business breathing room to grow.
And because you’re not locked into long-term contracts, you can scale your team up or down depending on your project needs and cash flow.
Case in Point: Small Businesses Run From a Laptop
Imagine you’re living in Aarhus, running a dropshipping store, a blog, or even a SaaS tool. You don’t need a local office. You just need:
- A developer to keep the site running
- A designer to make it look good
- A content writer to keep your blog fresh
- And an SEO to help people actually find it
With remote outsourcing, all of that can happen from your kitchen table — without the pressure of building a local team.
That’s the beauty of working globally from Denmark: you get the best of both worlds.
Where to Start?
If you’re curious about trying it, start small. Hire a freelancer for a one-off task — maybe fix something on your site or write an article. Test the process. See how it feels.
If it works (and it likely will), you can explore more. Some companies, like Move Marketing, offer help finding long-term remote staff, especially in roles like development, SEO, and ecommerce support.
The hardest part is often just getting started. But once you experience how freeing it is to have skilled help — without the stress of local hiring — you’ll never want to go back.
Final Thoughts
Living in Denmark gives you a solid foundation: stability, great infrastructure, and high quality of life. But building a global business from here doesn’t mean you need to do everything the Danish way.
With remote talent, you can work smarter, stay lean, and grow faster — all while enjoying that cup of coffee in your favorite Copenhagen café.
Ready to run your business without borders? Now you know how.